DMAW's 6th Annual Association Day

Presentations Available for Download

Program


8:00 am Registration and Continental Breakfast - Visit the Table Top Displays - Presidential Ballroom
9:00 am Welcome, Program Chair: Scott Oser, Scott Oser Associates - Presidential Ballroom
9:10 am - 9:40 am Keynote Speaker - Presidential Ballroom
"Trends in Association Management"

Greg Fine, Association Forum of Chicagoland
9:45 am - 10:40 am Concurrent Session A
"Conference versus Unconference"

Ben Martin, Virginia Association of REALTORS
Concurrent Session B
"Measuring Your DM Success:
Using Metrics & Research to Improve Your Program"

Kevin Whorton, Whorton Marketing & Research
Concurrent Session C
"The New Rules for Engaging Young Professionals"

Maddie Grant, Washington Center for Psychoanalysis
Lindy Dreyer, SocialFish, LLC
10:45 am Refreshment Break; Visit the Table Top Displays - Presidential Ballroom
11:15 am - 12:10 pm Concurrent Session A
"Maximizing Your Revenue - Sales tips for Association Marketing Professionals"

Scott Oser, Scott Oser Associates, Inc.
Christopher Ware, NAIOP
Concurrent Session B
"Improving Your Membership Renewal Program"

Erik Schonher, Marketing General Inc.
Lori Jordan, Water Environment Federation
Concurrent Session C
"Leveraging your Local Community as a Marketing Tool"

Frances Reimers, ASAE and the Center for Association Leadership
12:15 pm - 1:10 pm Lunch - Presidential Ballroom
1:15 pm - 2:10 pm Concurrent Session A
"Social Networking and Media for Associations: Directory 2.0, Videos, Podcasts, Webcasts, Blogs, Wikis and More"

Andy Steggles, Risk and Insurance Management Society, Inc.
Linda Morgan, Higher Logic, LLC (Moderator)
Concurrent Session B
"Using Simple Business Intelligence to Cut Costs and Improve Marketing Effectiveness"

Wes Trochlil, Effective Database Management, LLC
Steve Doran, NACUBO
Concurrent Session C
"Proven For-Profit Best Practices That Work in a Non-Profit World"

Heathere Evans-Keenan, Keenan PR, Inc.
2:15 pm Refreshment Break; Visit the Table Top Displays - Presidential Ballroom
2:45 pm - 3:40pm Concurrent Session A
"Return on Engagement and Social Networking: Does It Really Do That?"

Linda Morgan, Higher Logic, LLC
Andy Steggles, Risk and Insurance Management Society, Inc. (Moderator)
Concurrent Session B
"International Direct Marketing: Know Before You Go"

Leigh Slayden, Bigger Better Marketing
Laura Silvasi, American Association for Cancer Research
Concurrent Session C
"No More Re-Dos - 27 Issues to Watch for on Your Direct Mail"

Sandi Peterson, thepresscheckpeople.com
3:45 pm Conference Wrap-Up - Presidential Ballroom
Displays Close