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Frequently Asked Questions

Q. Questions about the event?
A. Contact us at
Q. When is the event?
A.  Saturday, September 12, 2015, 9 a.m. – 12:30 p.m. Gundersen Medical Center La Crosse Campus.
Q. How much does the event cost?
A. Early bird registration is open from Monday, May 4 through Friday, July 31 at midnight. Cost is $15 for ages 13 and older, $5 for ages 5 to 12, under age 5 is free. Regular registration runs Saturday, August 1 through Monday, September 7 at midnight. Cost is $20 for ages 13 and older, no change for under age 13. Day of Registration runs from Sepember 8 through September 12. Cost is $25 for ages 13 and older, no change for under age 13.
Q. Where does the money go?
A. Proceeds raised primarily fund the breast cancer research initiatives at Gundersen Medical Foundation but a portion is also dedicated to providing assistance to breast cancer patients in need, subsidizing mammograms for the underinsured and uninsured patients in our region and lending support to the services of the Center for Cancer & Blood Disorders and Norma J. Vinger Center for Breast Care. 

As many of you know, dollars raised for SOIP have in part gone to support breast cancer research here at Gundersen.  Dr. Simon Shelley and his research team had a paper accepted by the British Journal of Cancer that describes their EXCITING work on breast cancer.

Here's what the found through their research:
CONCLUSION:  Our results indicate that patterns of sialophorin (name of a molecule that is normally only found on the surface of white blood cells) production within breast tumors can be used to classify them in a new way.  This new method of classification could be used in the future to predict survival and response to treatment.  Our results also indicate that targeting sialophorin represents a new way in which breast cancer could be treated.
For more information about what the research team is up to, check out our website. 

Last year we shared that research from Dr. Shelly’s lab and we are proud of the recently announced research efforts by Dr. Landercasper. Jeffrey Landercasper, MD, FACS, has been associated with the GHS Department of Surgery and the Breast Center for 33 years. He is transitioning from clinical practice to “outcome research” in 2015 for Gundersen Medical Foundation on behalf of the Center for Breast Care. Dr. Landercasper will pursue breast cancer research funded with proceeds from the annual Steppin' Out in Pink event. His main research interests focus on identification and correction of gaps in the quality of care provided to breast cancer patients. Dr. Landercasper’s primary role will be aiding the American Society of Breast Surgeon’s national quality initiatives, with special emphasis on lowering the rate of secondary breast cancer operations after initial breast conserving surgery. A secondary role will be helping to launch a statewide quality collaborative in Wisconsin to improve breast surgical care.

Q. Can I register more than one person at a time and pay for everyone?
 A. Yes. When you have completed the registration for everyone your shopping cart will contain the registration fees and donations for everyone you have registered. You will also be given a username and password for everyone you registered who would like to set up their own webpage.  Please print  this off.

 Q. What method of payment can I use to pay for the event?
A. If you register on line you must use a debit/credit card. We accept Visa, MasterCard, Discover and American Express. If you mail in a registration you can pay by: Debit/Credit card, Cash, or Check. 

 Q. Is it safe to use my debit/credit card on line?
A. Yes. We are using a secure site to process your credit card and once it has been processed we will not be saving or storing your credit card information or number.
 Q. Can I pledge to a walker on line?
A. Yes. Select the option that says Sponsor a Participant. You will be directed to a search screen – enter all or part of the name you wish to find.
Q. How do I find a participant?
A. On the Home page, go to the right hand side, click on Find a Participant.  Enter walker's name and click on Search.
Q. How much do I need to have in pledges to receive a prize?
A. There are two incentive levels to receive prizes. Raise $75 and receive a Steppin’ Out in Pink hot/cold tumbler. Be one of the first 500 to raise $150 and receive the hot/cold tumber and a Steppin’ Out in Pink canvas drawstring tote. Only one tumbler and/or tote set will be awarded per registrant.   Click here to view incentives!
Q. Where do I pick up my T-Shirt?
A. T-Shirt pick up days will be Wednesday, Sept. 9 from 8 a.m. – 5 p.m. in the lower level of the Gundersen Medical Center Onalaska campus and Thursday, Sept. 10 from 7 a.m. – 6 p.m. at the East Building on the Gundersen Medical Center La Crosse campus. Saturday, Sept. 12, 7:30 - 9:30 a.m., Registration tent. T-shirts not picked up by 9:30 a.m. on Sept. 6, will be released to "day-of-walk" registrants.
Q. Can I turn my pledges in the day of the walk?
A. Yes. Please make sure you have your name and/or your team name clearly marked on the envelope so we credit you with the pledges you have collected.
Q. Can I join a team after I have already registered?
A. Yes. Log into your personal page and click on edit my profile. Under event information select to join another team, select the team name in the dropdown box. You can also switch teams.
Q. How can I find out who is on a team?
A. On the Home page find the link under Top Teams on the right hand side. Click on View all Teams. Open up the team to see the participants.
Q. Can I be on more than one team?
A. No. You can only be on one team
Q. Do I have to be a registered walker to be a captain of a team?
A. Yes. If you have someone that you want to name captain but they are unable to walk because of health please contact us and we will make arrangements to accommodate your situation.
Q. Where do I park?
A. Parking is available at Gundersen Medical Center La Crosse campus off of South Avenue, watch for parking attendants to direct you.
Q. Where can I get on a shuttle?
Shuttle buses are available across the street from the East Building. Two shuttles will drop off and pick up on the grounds by the Registration tent. They will run from 7 am - noon.
Q. What if I can't walk the whole walk?
We have two Dahl Automotive vehicles waiting for your call! Ask for their number at any of the markers or get it from a crossing guard.
Q. Is my registration fee tax deductible?
A. No. Your registration fee is not tax deductible. The only tax deductible portion would be if you made an additional donation directly to the charity during the registration process or to the charity separately.




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